Farmer's Cheese Making — Comprehensive Ad & Social Campaign
Artisanal cheese campaign series featuring Ramadan, Eid sales, Mozzarella & Tomato Toast recipes, and CEO quote graphics.
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4K / REELS
Videography & Editing
1B+ VIEWS
YouTube Channel Management
HIGH CTR
Graphic Design & Thumbnails
SCALE & SALES
E-Commerce & Shopify
JAFAR ART
Arabic & Gothic Calligraphy
Hello!
Hi, my name is Ali Jafar Raza, a creative professional and social media director based in Lahore, Pakistan with a passion for videography, graphic design, e-commerce, and calligraphy, dedicated to crafting designs that captivate and communicate effectively.
Education
Master's Degree
PU Lahore (2023)
Graduation (Bachelor's)
PU Lahore (2021)
Graphic Design & Video Editing
Corvit College (2024)
Web Development
Digital Dost (2024)
Contact
- +92 301 5320798
- jafarraza798@gmail.com
- @jafar art gallery
- Mustafa Colony, Lahore
Softwares
Pr
Ae
Ps
Ai
Sp
Cc
Language
- English
- Urdu
- Punjabi
Skills
- Creative Direction
- High-CTR Thumbnails
- Video Storytelling
- Shopify Store Operations
- Fabric Quality Assurance
- Arabic & Gothic Calligraphy
- Team Leadership
Trusted By Visionary Brands, High-Profile Anchors & Studios
Selected Work
Visual Portfolio & Case Studies
Click any project to inspect high-resolution assets and read the verified case study.
Mansoor Ali Khan — 1 Billion YouTube Lifetime Views Campaign
Celebratory milestone artwork and high-CTR thumbnail strategy for Pakistan's premier investigative journalist and talk show host.
Dialectic — Investigative Documentary & Socio-Economic Series
High-impact thumbnail layouts for geopolitical documentaries covering Indus Water Treaty, Provincial restructuring, and National Budget.
Ayeza Collection (Laam.pk) — Luxury Lookbook & Catalog
Editorial design and high-fashion catalog layouts for premium embroidered collections including Jasmine Vol-82 and Dil Naaz Vol-83.
Laam.pk E-Commerce Store Banners & Promotional Graphics
High-converting digital storefront banners tailored for Laam marketplace, featuring the 'Pastels' and 'Luxury Viscose' lines.
Farmer's Cheese Making — Retail Outlet Display Standee
Large-format retail outlet roll-up banner showcasing Pakistan's finest artisanal cheeses with 60+ varieties and Halal certification.
IB Prep — Visual Web Layout & Student Achievers Campaign
Complete digital presence, faculty composite graphics, and honors campaigns for top IB scorers (54/56) across Lahore.
Jafar Art Gallery — Master Arabic & Contemporary Canvas Art
Large-scale hand-painted Quranic verses (Surah Ar-Rahman), architectural Kufic forms, and Gothic penmanship commanding 100K+ reach.
Trento & Cheddar — Commercial Food & Product Photography
Culinary product shoots highlighting artisanal mozzarella melting on fresh pizza, mature cheddar textures, and burrata knots.
Aroshlay — Festive Women's Fashion & Summer Sale Campaign
Brand visual direction, video content management, and digital ad graphics promoting the seasonal 35% OFF summer sale.
Bespoke Fabrics & Nine Ninety Nine — Ready-to-Wear Menswear
Sharp ethnic wear catalog and merchandising coordination backed by rigorous fabric quality assurance and inventory management.
Aliphbay & Syed Muheeb Ali — Inspirational Personal Brand
Editorial storytelling posters and YouTube thumbnails: 'Every Successful Business Started Small' & 'Story of Pakistan'.
Track Record
Career Milestones & Roles
Documented journey from hands-on production to high-stakes creative direction.
2026
Aroshlay Women Clothing Brand
Content Manager | Videography | Video EditingLeading seasonal creative campaigns, lookbook videos, and end-of-season sales promotional assets. Managing high-fashion videography and multi-channel content deployment.
2025
Mansoor Ali Khan Prime Time Anchor & Journalist
Videography | High-CTR Thumbnail Strategy (1 Billion Views)Designed the flagship 1 Billion YouTube Lifetime Views celebration campaign and engineered high-engagement thumbnail systems for investigative news stories and corporate features.
2025
Grandeur Studio
Digital Social Media Manager | Videography | Graphic Design | Content WritingDelivered full-suite agency creative deliverables, video content calendars, and viral short-form reels for diverse studio clients.
2025
Park View City Project-Based Documentary
Videography & Photography LeadExecuted on-site documentary coverage of the Flood Victims Compensation campaign for institutional image building, historical records, and human-interest testimonial reels.
2025
Laam.pk Ayeza Collection
Graphic Designer | Digital Lookbook Lead | Content UploadingDesigned the digital collection presentations for Ayeza Collection (Jasmine, Dil Naaz, Blushes, Diyar-e-Ishq, Banarasi) and handled web asset formatting for the Laam e-commerce portal.
2025
IB Prep Academy
Digital Social Media Manager | Visual Web Layout | YouTube Channel LeadDesigned modern web layout composites, celebrated top academic scorers (54/56 IB scores), and coordinated multi-platform educational marketing across Lahore.
2024
Farmer's Cheese Making (FCM)
Digital Social Media Manager | Videographer | Web SpecialistSpearheaded comprehensive visual brand transformation: created 30+ ad creatives, retail standee outlet displays, video recipes, CEO business talk episodes, and international partner visit documentation (Arla Foods & GAIN).
2024
Equator Store
E-Commerce Executive | Customer Service | Order FulfillmentHandled order verification, dispatch logistics, customer relationship management, and coordinated seamless parcel tracking across nationwide courier partners.
2021–2023
Nine Ninety Nine
Assistant Manager E-Commerce DepartmentSupervised end-to-end e-commerce store operations: customer service desk, order confirmations, product development cycles, inventory forecasting, and fulfillment.
2020
Fast Apparel (R & I)
Fabric & Accessories Management | Quality Assurance | MerchandisingManaged fabric sourcing, trim and accessory allocations, fabric inspection, and quality checkpoints across active apparel production lines.
2020–Now
Jafar Art Gallery
Founder | Master Calligrapher | Content Creator (100K+ Audience)Grew an organic audience of 100,000+ art lovers across Instagram, TikTok, and YouTube through timelapse calligraphy, live demonstrations, and custom commissioned canvases.
Fine Craftsmanship
Jafar Art Gallery
Handcrafted works uniting sacred Arabic spiritual manuscripts with modern contemporary expression.
فَبِأَيِّ آلَاءِ رَبِّكُمَا تُكَذِّبَانِ
Monumental Arabic Calligraphy canvas set against radiant sunset gradient acrylics. Created on rooftop studio in Lahore.
Acrylic on Canvas • Jafar Art Gallery
Architectural Kufic & Thuluth
Geometric vertical Arabic structure highlighted in metallic gold over deep ember charcoal background.
Gold Leaf & Acrylic • Modern Sacred Art
Gothic Manuscript Penmanship
Meticulously hand-drawn Blackletter Gothic Alphabet (A–Z) demonstrating mastery over chisel-tip calligraphy pens.
Hand Script • Pen & Ink
Get In Touch
Let's Create Something Remarkable
Open for creative direction, video editing contracts, Shopify store builds, and commissioned art pieces.
Studio & Location
Mustafa Colony, Street No 7
Chandray Road, Lahore, Pakistan
Download Complete PDF Dossier
The original 31-page verified portfolio dossier is available for offline evaluation.
Download PDF (73 MB)